The portal holds:
DSV’s visual identity governance (corporate visual identity)
DSV identity building blocks (logo, colour, typeface, payoff)
DSV’s approved photos
DSV’s approved videos
DSV’s stationery
DSV’s marketing material
Marketing and other customer facing templates
The portal holds material that is ready-to-use in current form or reworked. Material is intended for use by any DSV staff that needs to communicate the DSV brand.
The portal is not intended nor technically suited to be any of below. Hence, it will not cater for these areas:
file sharing service
repository for PowerPoint and Word templates (these should be made available directly within the relevant MS applications using e.g. Slideshopper)
document versioning system (keeping different versions of the same document)
dialogue platform
repository for work documents (unfinished material)
The intended outcome of DSV's Brand Portal is:
Be the global and only one-stop-shop for DSV’s ready-to-use marketing and communication material
Enhance (brand) consistency across marketing and communication material
Indirectly ensure more impactful (effective) material due to centralised availability, visibility maintenance and improvement efforts
Increased professional quality standards around marketing and communication material
Easy access to ready-to-use marketing and communication material
Increased ROI (return on investment) by getting more usage out of developed marketing and communication material that is easy to locate.
Increased work efficiencies as relates to both usage, managing/maintaining/improving DSV's collection of ready-to-use marketing and communication material due to centralised repository concept