One strong worldwide brand

To our customers and stakeholders, our brand is our identity. Used correctly, it strengthens and enhances the image we want to convey: that we are One DSV, that we provide services of consistent quality and that we are dependable, no matter where in the world you come into contact with us. Our internal structure is of no interest: we are simply DSV. Used incorrectly, it will undermine our integrity and create a negative impact.

DSV needs to have a distinctive identity – both internally and externally. We also need to stand out and appear together as one company in order to appear as one large, fully comprehensive transport and logistics business.Our corporate identity helps us do precisely that by binding us together and expressing ‘One DSV’ to the outside world. To our target audience, our image is a reflection of our identity, messages and actions. The identity must therefore remain consistent; its integrity must never be compromised by any unauthorised change of any aspect of our logo.

Our corporate identity helps us do precisely that by binding us together and expressing ‘One DSV’ to the outside world. To our target audience, our image is a reflection of our identity, messages and actions. The identity must therefore remain consistent; its integrity must never be compromised by any unauthorised change of any aspect of our logo.

When used correctly and consistently, the logo will strengthen and enhance the image that we are trying to convey – that we are one and the same DSV.

Used incorrectly, it will undermine our integrity and make a negative impression on readers and viewers. Even a tiny modification or variation will create the wrong perception. By following the standards for corporate identity set out in this guide, each of you will help to protect and unify the image of DSV, one of the world’s biggest transport and logistics companies.